I am an emerging social media manager with five years experience creatively exceeding the needs of my clients. Engaging communities in meaningful connections, both in person and virtually, has become my passion and purpose. I hope you enjoy my work and I look forward to connecting with you.
Master of Business Administration | Social Media Marketing Concentration | 2019
GPA 3.8 | Excelsior College | Albany, New York
Certificate | Small Business Entrepreneurship | 2017
Excelsior College | Center for Professional Development | Albany, New York
Bachelor of Science in Business | Marketing Concentration | 2015
GPA 3.5 | Excelsior College | Albany, New York
Communication & Marketing Strategist | December 2017 - Present
Alumni Affairs | University College
Managed marketing channels and communication tools for the Alumni Association with overall goals of increasing alumni engagement and activity, as well as school spirit/pride. Coordinated efforts through the use of email marketing, social media tactics, promotional schedules, printed materials, and more. Tracked and analyzed these efforts for reporting and improvement purposes.
Social Media Coordinator | May 2016 - Present
NY Capital Region Chapter | American Marketing Association [NYCRAMA]
Developed and implemented strategies for Association Twitter, FB, and LinkedIn accounts. Content included industry news as well as pertinent and engaging organization information.
Vice President for Communications | August 2013 - May 2015
Parent Teacher Association | Schodack School District
Created print and e-marketing materials for PTA events to encourage and increase participation among district parents.
Social Media Presence
Interviewing Basics Webinar